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Redda Group Expands Its Professional Services Portfolio with a New Learning and Development Offering and Welcomes New Leadership Team Members

NORTH BETHESDA, MD — Redda Group, a leader in executive search, advisory services, and interim executive talent solutions, announces a significant expansion into Learning and Development (L&D) services. This strategic enhancement complements the firm’s comprehensive suite of professional services, including Strategic and Growth Advisory Services, Executive and Leadership Search, and TalentNOW, our interim executive placement and recruitment process outsourcing business.

Introduction of Learning and Development Solutions 

Aimed at empowering organizations through enhanced management, performance, and transformational skills, the new L&D offering will be led by Luka Schellenbach, newly appointed as Managing Partner of Learning and Development. With over two decades of experience in spearheading business transformation and strategic change initiatives, Schellenbach has a proven track record of guiding large-scale projects to success. Their leadership in previous roles, including a significant tenure as Senior Vice President of Business Transformation at Creative Circle, showcases their ability to lead transformative educational frameworks and system integrations effectively. "This role is an exciting opportunity to leverage my experience to foster a culture of continuous learning and innovation at Redda Group," said Schellenbach. "I am thrilled to contribute to our clients’ success by enhancing their organizational capabilities through targeted people and learning strategies."

Strengthening the Executive Team 

Redda Group welcomes the addition of two transformational leaders to its executive team: Blanche Woodbridge and Tsion Kassa.

Blanche Woodbridge - Managing Director of Search and TalentNOW

Blanche Woodbridge joins Redda Group as the Managing Director of Search and TalentNOW, bringing with her an extensive 30-year background in professional staffing and leadership. Woodbridge has been at the forefront of staffing innovation, managing a full spectrum of staffing functions including sales, talent acquisition, and service operations. Her expertise spans executive search, managed services, BPO, RPO, VMS, MSP solutions, and more. Woodbridge has played a crucial role in nurturing startups, driving significant growth, and leading turnaround efforts, making her an indispensable asset in strategic client relationship management and growth-driven leadership. Prior to joining Redda Group, she held senior leadership roles for Onward Search and Aquent, where she significantly contributed to the firms’ operational and financial success. "I am passionate about driving strategic growth and delivering people centric solutions for our clients," said Woodbridge. "Redda Group’s commitment to innovation and service excellence aligns with my vision for leading our executive search and TalentNOW services to new heights."

Tsion Kassa - Vice President of Client Services 

Tsion Kassa steps into the role of Vice President of Client Services, bringing a global perspective and over 25 years of experience in staffing, organizational management, and project management. Kassa excels in aligning strategic business tools with client needs to enhance organizational growth and retention. In her new role at Redda Group, she will work across the business, helping clients design solutions that strengthen their leadership teams and improve organizational performance. "Joining Redda Group allows me to apply a global perspective to enhance our client relationships," Kassa explained. "I look forward to helping our clients strengthen their leadership teams and improve their overall organizational performance through our tailored solutions."

Commitment to Core Values 

“Our expanded leadership team brings over four decades of combined expertise in executive search, management consulting, organizational development, and learning and development,” said Eliana Hassen, CEO of Redda Group. “This enhancement of our service offering, and leadership team aligns with our core values of integrity, excellence, and diversity, equipping us to disrupt, innovate and deliver leadership and organizational performance for our clients through transformation.”

About Redda Group 

Founded in 2005, Redda Group is a woman and minority-owned professional services firm dedicated to being a catalyst for positive change. Based in North Bethesda, MD, Redda Group serves a diverse clientele across private, public, and non-profit sectors, driving success and transformation through leadership and organizational effectiveness.

For more information about Redda Group and its services, please visit


Cameron Alario

Redda Group

Phone: (301) 825-9255


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1 Comment

Robin Mee
Robin Mee
Apr 25

Congratulations Eliana on the expansion of Redda Group and adding Blanche, Luka and Tsion to your team!

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